Branding

Developing customers’ perception
of the business & and its products

Product Development

Transforming ideas into
Product Reality.

Intellectual Property

Striking the right balance between
Innovation & Public Interest.

Branding

Branding is defined as key attributes (word, phrase, symbol or design) that allows a business to distinguish itself from the competitors.  It is the steps that a business takes to nurture a brand; that is developing customers’ perception of the business and its products. 

WHY IS IT SO IMPORTANT?

Branding helps your target customers to connect with your brand emotionally, leading to trust and positive perception of your products which in turns drives sales and business growth. Further a recognized brand is the most important strategic and financial asset for any business as it creates customer loyalty and increases the value of the firm. 

  • Sets you apart from the competition: A brand designates an identity to its products making it stand out from competition. It helps the customers to identify what to expect in terms of quality and attributes each time they purchase the product of your brand. 
  • Adds to the Market Value of the business: A brand is the most important asset for any business, this may also be referred to as brand equity. A recognized brand helps not only in selling the products at higher prices but also a brand can be sold as an individual asset. 
  • Generates Referrals: Strong brand creates emotional connects with its customers there by transforming them into brand enthusiasts who feel a sense of loyalty towards the brand. They voluntarily market the brand through word of mouth leading to new customers. 
  • Leads to Business Growth: Once a brand is established, it becomes easier to add new products or venture into new product categories for a business. These new products can leverage the brand value to facilitate its marketing strategies. 
  • Aligns Marketing Strategies: Referral marketing, influencer marketing, affiliate marketing and even advertising strategies only succeed if they are complemented with an identifiable brand. Marketing strategies require an identity to promote and the brand is what gives an identity to the product.

  • Whether you are the marketing head of a billion dollar company or a startup entrepreneur, building a brand story will simplify how you communicate brand messages to the customers and would add consistency to your messages on various marketing platforms.

We can help, build your brand identity

Product Development

Bring your Ideas to Life

Got an idea or a concept? Bring them to us and we will work with you to transform them into the product reality.

Our design team is equipped with the latest technology and software to transform your ideas into something really innovative.  

The most important aspect while transforming ideas to something tangible is to understand the feasibility in terms of usage, specification and manufacturing. CAD/Blueprint development plays a vital role to initiate a discussion with the manufacturer. If you don’t have the blueprints, we facilitate the development of the same. Once this is done, we analyse and finalise the sourcing destinations such as China and/or India to initiate the discussions with the credible manufacturer for prototype development. 

Different Stages involved in Product Development Process

Intellectual Property

Intellectual property (IP) refers to creations of the mind, such as inventions, literary and artistic works used in commerce.

IP is protected in law by, for example, patents, copyright and trademarks, which enable people to earn recognition or financial benefit from what they invent or create. By striking the right balance between the interests of innovators and the wider public interest, the IP system aims to foster an environment in which creativity and innovation can flourish.

NAAR UK works closely with specialized IP protection firms and can provide you with necessary guidance and consultancy in terms of your brand protection.

The first step to protecting your brand is to understand what intellectual property you need to protect.

  • Copyright 

    Copyright is a term used to define the rights a creator has over his/her original work which is fixed in a tangible medium of expression. Copyright is used to protect product packaging, product photo and sometimes product design.

  • Trademark

    A trademark is any word, phrase, symbol, or design that helps a firm to distinguish its products or services from those of other firms. Trademarks can be used to protect business names, product names, logos and product/packaging design.

  • Patent

    A patent is an exclusive right granted by the government for an invention. A patent permits the owner to prohibit others from making, selling or using an invention for a limited period of time. It helps in protecting the design of an invention.

Need help understanding better ?

WE CAN HELP

LONDON
Suite 415c Margaret Powell House,
Midsummer Boulevard, Milton Keynes,
United Kingdom, MK9 3BN  
Phone: : +44 7901766450
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New Delhi 110049

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