Branding is defined as key attributes (word, phrase, symbol or design) that allows a business to distinguish itself from the competitors. It is the steps that a business takes to nurture a brand; that is developing customers’ perception of the business and its products.
WHY IS IT SO IMPORTANT?
Branding helps your target customers to connect with your brand emotionally, leading to trust and positive perception of your products which in turns drives sales and business growth. Further a recognized brand is the most important strategic and financial asset for any business as it creates customer loyalty and increases the value of the firm.
We can help, build your brand identity
Bring your Ideas to Life
Got an idea or a concept? Bring them to us and we will work with you to transform them into the product reality.
Our design team is equipped with the latest technology and software to transform your ideas into something really innovative.
The most important aspect while transforming ideas to something tangible is to understand the feasibility in terms of usage, specification and manufacturing. CAD/Blueprint development plays a vital role to initiate a discussion with the manufacturer. If you don’t have the blueprints, we facilitate the development of the same. Once this is done, we analyse and finalise the sourcing destinations such as China and/or India to initiate the discussions with the credible manufacturer for prototype development.
Different Stages involved in Product Development Process
Intellectual property (IP) refers to creations of the mind, such as inventions, literary and artistic works used in commerce.
IP is protected in law by, for example, patents, copyright and trademarks, which enable people to earn recognition or financial benefit from what they invent or create. By striking the right balance between the interests of innovators and the wider public interest, the IP system aims to foster an environment in which creativity and innovation can flourish.
NAAR UK works closely with specialized IP protection firms and can provide you with necessary guidance and consultancy in terms of your brand protection.